A Strategic Plan for The Brooklyn Hospital Center
For nearly 170 years, The Brooklyn Hospital Center has evolved into a leading provider of the highest quality health services, education and research, keeping Brooklyn healthy with a special commitment to service excellence and compassion.
Now we are poised to build upon our long tradition of outstanding service to our community, with a comprehensive strategic plan designed to ensure our growth and continued success over the coming years.
Guided by our mission, our vision and our core values, the goals and strategies outlined in this systematic plan will help The Brooklyn Hospital Center deliver the highest quality patient care and customer service, attract and retain the best staff, achieve and maintain fiscal well-being, bolster our research and educational programs, and make our services even more accessible – positioning us as the premier destination health care center for the people of Brooklyn and beyond.
Where we're going.
The goals of The Brooklyn Hospital Center’s ambitious strategic plan for the next three years are to:
- Create a patient-focused culture that values customer service.
- Develop destination clinical programs and medical staff.
- Achieve financial strength.
- Become an employer of choice for a committed and caring staff.
- Provide superior access to patient care of outstanding quality and safety.
- Strengthen research, medical education and community engagement.
Process
Using a proven three-phase approach, we created a strategic vision aimed at advancing our three fundamental areas: clinical care, education and research.
We conducted extensive strategic planning interviews to pinpoint our strengths, weaknesses and opportunities. We surveyed people throughout the hospital, gathering their input on core values and priorities identified in our interviews. We performed a comprehensive assessment of our operations and infrastructure. Finally, we set measurable goals and objectives, and defined strategies and tactics to reach them. Going forward, we will implement the tools to actualize our plan while effectively communicating with stakeholders.
Together, we will bring our plan to life in a challenging, dynamic health care environment.
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How we'll get there.
STRATEGY
We will strengthen our staff development programs to promote a patient-centered customer service culture among our employees, while focusing on patient and customer service in recruiting and orienting new employees. The Brooklyn Hospital Center will also create comprehensive internal communications and recruitment orientation programs, and will develop performance management techniques to ensure the highest level of service.
MEASURES OF SUCCESS
We will track our progress toward this goal by assessing improved patient, staff and physician satisfaction, shorter hospital stays, increased patient flow, higher patient volume, and fewer admissions through our Emergency Department.
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How we'll get there.
STRATEGY
The Brooklyn Hospital Center will target its growth and investment toward
select destination clinical programs that meet identified community needs, and
will provide primary care and preventative programs to patients seeking
outstanding health services.
By fostering strong relations with and between employed and voluntary
physicians on our staff, physicians in the community, and community-based
health care organizations, we will achieve this goal. We also will aggressively
market and promote our physicians who are involved with destination programs,
and seek to partner with community-based health care providers to be market
responsive to residents’ needs..
MEASURES OF SUCCESS
The Brooklyn Hospital Center will measure the level of success of this
initiative through community-based partnerships, greater volume in destination
programs, targeted services to meet community needs, improved payer mix, higher
clinical margins and expansion of our service area reach.
We will monitor our progress toward this goal by measuring improved
physician satisfaction, growth in elective cases, more new patient visits,
external recognition of our physicians, and higher patient referrals.
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How we'll get there.
STRATEGY
We will implement revenue enhancement opportunities, significantly increase
philanthropic support, and enact cost containment measures to sustain our
long-term viability.
MEASURES OF SUCCESS
We will ascertain the effectiveness of our fiscal programs by achieving
sufficient operating margin, as well as increased patient, employee and physician
satisfaction.
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How we'll get there.
STRATEGY
We will attain this goal by providing a supportive work environment that strengthens employee satisfaction.
Measures of Success
Improved retention rates; recruitment success; higher employee, patient and physician satisfaction scores; increased employee referrals and better performance reviews all will be indicators of our success in this area.
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How we'll get there.
STRATEGY
The Brooklyn Hospital Center will develop standardized processes to enhance our quality and efficiency, built on a thorough grasp of the barriers impeding patient access to care. We also will update our facilities and technology to ensure our staff has the tools they need to deliver high quality, safe care, while creating a workforce committed to safety and excellence.
MEASURES OF SUCCESS
The Brooklyn Hospital Center will gauge the success of this initiative with evidence of proven progress in attaining quality goals, including awards, growth in elective case volume, improved patient satisfaction and patient flow, a lower number of sentinel events and a decline in patient no-shows.
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How we'll get there.
Strategy
We will ensure that all our residency programs are consistently excellent and provide high quality training. The Brooklyn Hospital Center also will build its clinical and population-based research programs, and will assume a leading role in providing health education to our community.
We will build market awareness and bring the The Brooklyn Hospital Center brand
to life. By engaging in community
outreach we will serve the vast array of neighborhoods, agencies,
organizations, schools and individuals in our community.
Measures of success
The Brooklyn Hospital Center will judge the effectiveness of this initiative by a higher number and dollar amount of grants and contracts, increased peer-reviewed publications, more science abstracts and presentations, and greater involvement in local and national professional societies. Other measures will include improved National Residency Match Program results, improved board passage rates and scores, and a higher number of advanced degree registered nurses.
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